Volunteers “Hey, can you help set up chairs Tuesday?”
Co-creators “Build this community with us.”
An email blasts asking “ who can help me organize these events?” wont cut it if you are looking to build a sustainable community.
This tactic is great if you need a lot of hands for a 1-off event, but it doesn't always help you in the long run as ongoing engagement tend to be very low.
Rather than asking for Volunteers, build a team of co-creators. Think intentionally about the team you want to build and recruit people thoughtfully.
- Make the ask personal and specific. The best community builders don’t wait for co-leaders to step up, they intentionally pull specific people in.
- Start with the mission. People sign on to the why, not the chore.
- Offer ownership, not errands. A co-creator shapes the experience - teach and empower them to find their inner leader.
By asking people to be “co-creators” and contribute, it allows them to feel valued and a part of something larger. Spotlight new co-creators in front of the community, reward them and make them feel seen.
“People join communities not just to get value, but to give it.”— David Spinks, The Business of Belonging
Written by:
Gabriel Ghiglione, Global Head of Community at Heylo
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